1. Illegal content risk assessment
Service description. Same Street is a UK-only, invitation-light social platform for adults going through difficult life experiences, with a user base weighted towards care home residents, older adults and people experiencing serious loneliness. Functionalities that carry risk are: user profiles, support group posts and replies, community posts and stories, direct messages, message requests, Wisdom Bridge one-to-one pairings and sessions, and the Cafe. There is no public anonymous posting, no livestreaming, no advertising, and no content recommendation to strangers outside the matching feature.
Risk profile summary. Our user base is unusually vulnerable, and volume is currently low. We therefore treat the likelihood of harm as moderate but the severity of harm as high, and we mitigate before publication rather than reactively. Four risk types are assessed as relevant to Same Street. Terrorism content, child sexual abuse material and the sale of illegal drugs or weapons are assessed as low likelihood given the audience and the absence of anonymous public posting, but the same screening, human review and escalation controls apply to them.
Grooming and inappropriate trust-building
- Relevant offences
- Priority illegal content: offences relating to controlling or coercive behaviour, and offences under the Fraud Act 2006 and Serious Crime Act 2015 where grooming is used to facilitate abuse of an adult at risk.
- Why this risk is relevant to Same Street
- Same Street connects people who are lonely, recently bereaved, or living in care. The platform's core function — encouraging trusted one-to-one relationships between strangers — is the same mechanism a person seeking to groom a vulnerable adult would try to exploit. Direct messages, Wisdom Bridge pairings and the Cafe all create private channels.
- Assessed likelihood
- Medium — low volume at pilot scale, but a realistic and foreseeable attempt vector.
- Assessed impact
- High — grooming of an adult at risk can lead to coercive control, financial abuse and serious psychological harm.
Mitigations in place
- AI moderation: every profile, post, reply and message is screened before publication by a semantic AI layer specifically prompted to detect grooming patterns — building inappropriate trust, isolating a person from others, requesting secrecy, and attempting to move the conversation off-platform.
- Keyword and pattern screening: a second, independent layer matches content against a safeguarding keyword list maintained by the Designated Safeguarding Lead. Both layers always run; neither replaces the other.
- Human review: flagged content is held from publication and queued for review by a named human reviewer. No account is suspended and no content decision is finalised by AI alone.
- Urgent escalation: high-confidence detections trigger an immediate alert to the safeguarding inbox with the risk classification and a review link.
- Structural controls: message requests must be accepted before conversation opens, contact details are masked in the interface, pairing message rate limits apply, mentors are verified against UK professional registers, and members can block and report at any point.
- Safeguarding escalation: confirmed concerns are handled under the Adult Safeguarding Policy, including referral to the relevant local authority under Section 42 of the Care Act 2014, the resident's care home, and the police or 999 where there is immediate risk.
Financial abuse, fraud and scams
- Relevant offences
- Priority illegal content: fraud and financial services offences, including fraud by false representation under the Fraud Act 2006 and offences relating to the proceeds of crime.
- Why this risk is relevant to Same Street
- Older adults, particularly those who are isolated, are disproportionately targeted by romance fraud, courier fraud and inheritance scams. Members may hold savings or property, and may have reduced ability to recognise a manipulative request.
- Assessed likelihood
- Medium to high — this is the most common attack pattern against our user demographic.
- Assessed impact
- High — losses are frequently large, life-altering and unrecoverable.
Mitigations in place
- AI moderation is explicitly prompted to detect requests for money, bank details or gift cards, inheritance discussion, pressure around financial decisions and unusual generosity.
- Keyword screening covers scam and phishing language, payment requests and off-platform contact attempts.
- Scam messages, phishing links and requests for money or financial information are removed immediately with no prior warning under the internal Content Moderation Policy, and the account is suspended.
- Directed financial suggestions that fall short of a scam receive a formal warning first, with escalation on repetition, recognising the risk of unlicensed financial advice under the Financial Services and Markets Act 2000.
- Fraud prevention controls: phone/OTP verification, brute-force lockouts, new-device alerts, mentor register checks, and staff verification with time-limited access.
- Members are given plain-English scam awareness guidance in the in-app Safety Guide, and no feature on Same Street ever asks a member to send money to another member.
Exploitation of vulnerability
- Relevant offences
- Priority illegal content: offences relating to controlling or coercive behaviour and ill-treatment or wilful neglect of a person lacking capacity (Mental Capacity Act 2005 s.44), alongside relevant fraud offences.
- Why this risk is relevant to Same Street
- Members may have cognitive impairment, dementia, or limited support networks. Exploitation may target loneliness or confusion rather than money directly — for example pressure to change care arrangements, to grant access to accounts, or to become dependent on a single contact.
- Assessed likelihood
- Medium.
- Assessed impact
- High — exploitation of an adult at risk can cause lasting harm and loss of autonomy.
Mitigations in place
- AI moderation includes an explicit exploitation category covering any attempt to take advantage of a member's loneliness, cognitive state or isolation.
- Directed medical, treatment or care advice to a specific member triggers a warning and escalation path, with immediate action where a safeguarding concern is identified.
- Human review of held content by the Designated Safeguarding Lead, with a private moderation log recording date, nature of concern, action taken and outcome, available to the ICO or Ofcom on request.
- Welfare monitoring: welfare alerts, mood pattern alerts and inactivity checks surface members who may be at risk, with service level targets for response.
- Care-home context: where a member is a resident and has consented, concerns can be raised with their care home; capacity considerations are handled under the Mental Capacity Act 2005.
- Safeguarding escalation to the local authority under Section 42 of the Care Act 2014, and to emergency services where there is immediate danger.
Harassment, abuse and threatening communications
- Relevant offences
- Priority illegal content: harassment, stalking, threats and abuse offences, including the Protection from Harassment Act 1997 and the false and threatening communications offences under the Online Safety Act 2023.
- Why this risk is relevant to Same Street
- Support groups discuss bereavement, divorce, illness and loneliness. Emotionally charged discussion can spill into targeted abuse, and a vulnerable member may be less able to defend themselves or disengage.
- Assessed likelihood
- Medium.
- Assessed impact
- Medium to high — targeted abuse can cause significant distress and drive an isolated member off the platform, worsening the loneliness it exists to relieve.
Mitigations in place
- Pre-publication screening of posts, replies and messages for abusive and threatening language, with held content routed to human review.
- Harassment or targeted bullying of another member, and content demeaning or exploiting elderly or vulnerable people, is removed immediately with account suspension and no prior warning.
- A graduated warning path applies to mildly offensive language that is not targeted or threatening: warning, then content removal and final warning, then suspension.
- Member controls: block, hide posts, report a member or a message, and leave any group at any time.
- Response time targets: within 2 hours where possible for reports flagged as urgent, within 24 hours on working days for reports from members or care homes.
- Appeals: any member who believes an action was taken in error can request a review and receives a response within 5 working days.
How the mitigations fit together
Every piece of user-generated content passes through two independent screening layers before it is published. Content that either layer flags is withheld and placed in a human review queue — AI never removes an account or finalises a decision on its own. Confirmed illegal content is removed, the account is suspended, the decision is written to a private moderation log, and where a person may be at risk the matter is escalated under the Adult Safeguarding Policy to the local authority, the care home, or emergency services. If the AI layer is unavailable, keyword screening continues and the failure is logged for review.